Planning a Rapid Commercial Market Launch for Your Biologic
Summary: Planning a commercial launch of a biologic into the market is key to its success. In certain instances, there may be a need to get to market much faster than the typical approach. With an experienced CDMO partner, sponsor companies could take their biologic to market within just 30-45 days following regulatory approval. In this webinar, Charlotte Lukas from AstraZeneca and Amanda Henry, project management expert discussed a case study on a 30-day commercial launch plan for a product into new markets and why this approach was important for patients.